Best Websites to Sell Puppies in the UK in 2026: Where Responsible Breeders Advertise
Where you advertise a litter matters almost as much as the advert itself. The right site puts you in front of buyers who have actually read your listing. The wrong one fills your inbox with "is it still available?" messages and puts your puppies next to dealer adverts. This guide covers the UK websites worth using to sell puppies in 2026: what each one costs, who it suits, what it checks, and the rules every advert has to follow.
Quick comparison: UK puppy selling websites
| Website | Best for | Cost to list | Checks before going live |
|---|
| Royal Kennel Club Find a Puppy | KC-registered pedigree litters | £20 per litter for two months; free for Assured Breeders | Litter must be registered with the Royal Kennel Club |
| Pets4Homes | Maximum reach | Basic, Advanced or Pro package, priced at checkout, 60 days | Platform moderation |
| Companimal | Licensed and hobby breeders who want to stand apart from dealers | £15, £25 or £40 per litter, 60 days | Every listing checked by a person; council licences matched against the register |
| Champdogs | Health-tested pedigree litters | Membership | KC numbers and pedigree verified before a litter shows |
| Petify | Smaller breeders, studs and rehoming | Depends on advert type | Adverts checked manually; breeder licences verified |
| Freeads | Free basic exposure | Free to post, paid upgrades | Posting rules on licence numbers and photos with mum |
| Preloved | Local classified reach | Varies | Dogs need an asking price of at least £50 |
The best websites to sell puppies in the UK
1. Royal Kennel Club Find a Puppy
If your litter is registered with the Royal Kennel Club, Find a Puppy is the obvious first stop. Breeders can advertise a whole registered litter for two months for £20, and Assured Breeders and breeders of vulnerable native breeds can advertise free. Buyers searching here are usually pedigree-focused and expect health testing, so it attracts serious enquiries. The catch is simple: unregistered litters and crossbreeds cannot use it.
2. Pets4Homes
Pets4Homes describes itself as the UK's largest online pet marketplace, and for raw reach it is hard to beat. Adverts run for 60 days on one of three packages: Basic, Advanced (gallery images in search and daily bumps for the first week) and Pro (video in search and daily bumps for the first 15 days). Extra boosts and instant bumps cost more, with prices shown at checkout. The trade-off for that audience is competition: your advert sits among a very large number of others, so it takes work to stand out.
3. Companimal
Companimal is a dogs-only UK marketplace built around one idea: every listing is checked by a real person before it goes live. For licensed breeders, the council licence is matched against the issuing council's register, and listings then carry a Credentialled Licensed badge that buyers see straight away. Dealers and third-party sellers cannot list, so responsible breeders are never shown beside them.
Pricing is published up front: £15 (Basic), £25 (Standard) or £40 (Premium) per litter, each live for 60 days, with no subscription and no commission on the sale. Higher tiers add better placement, more photos and a highlighted card on breed and location pages. One-off family litters below the licensing threshold can list too. Companimal is newer than the big classified sites, so its audience is smaller; many breeders use it alongside a larger site rather than instead of one.
4. Champdogs
Champdogs is aimed at non-commercial breeders of pedigree dogs and is one of the strictest sites to list on. Both sire and dam need Kennel Club registration numbers, a full pedigree is required, health test proof is expected, and litters stay hidden until the details are verified. It also sets limits on the dam's age and number of litters. That strictness is exactly why pedigree buyers trust it, but it is not an option for crossbreeds or unregistered dogs.
5. Petify
Petify is a UK website and app for pet sales, studs, rehoming and adoption. It says it checks adverts manually, limits how many adverts each user can post a year, and verifies a licensed breeder's council licence before allowing more than two litter adverts a year. It also says it follows Pet Advertising Advisory Group (PAAG) guidance. Litter adverts run for 12 weeks.
6. Freeads
Freeads lets you post a puppy advert free, with paid featured and boost options if you want more visibility. Its pet rules require a minimum price of £50, your licence number on the advert if you hold one, and a photo of the mother with puppies under six months. It is useful for extra exposure, though as a general classifieds site it attracts a broad mix of buyers.
7. Preloved
Preloved is a long-running general classifieds site with a pets section and a large local audience. Since 2019 it has required dogs to be advertised with an asking price of at least £50, to discourage impulse and "free to good home" listings. Like other general classifieds, it offers reach rather than specialist checks.
Rules every UK puppy advert must follow in 2026
Whichever site you choose, the law applies to the advert and the sale. The key points:
- 8 weeks minimum. Puppies cannot be sold or leave their mother before eight weeks old. You can advertise sooner.
- Microchipped first. Puppies must be microchipped by eight weeks and registered to the breeder as first keeper.
- Lucy's Law. Puppies must be sold by the person who bred them, never through a third-party dealer or pet shop, and buyers should see them with their mother where they were born.
- Licensing. In England you usually need a council licence if you breed three or more litters in 12 months, or breed and advertise as a business. Licensed adverts must show your licence number, the issuing council, a photo of the puppy and its age.
- Scotland, Wales and Northern Ireland have their own thresholds, so check your council's guidance.
Which site should you choose?
- KC-registered pedigree litter: start with Royal Kennel Club Find a Puppy, then consider Champdogs.
- Licensed breeder who wants to be seen as one: Companimal, where your checked licence is shown on every listing.
- One family litter or crossbreed: Companimal or Petify for a checked listing, plus Pets4Homes for reach.
- Tight budget: Freeads to start, accepting a broader mix of enquiries.
Frequently asked questions
What is the best website to sell puppies in the UK?
There is no single best site. Royal Kennel Club Find a Puppy suits registered pedigree litters, Pets4Homes offers the largest audience, and Companimal suits breeders who want a person-checked listing that separates them from dealers. Many breeders combine one specialist site with one high-reach site.
Can I sell puppies online legally in the UK?
Yes, as long as you bred the puppies yourself, they are at least eight weeks old and microchipped, and you hold a breeding licence where one is required. Facebook does not allow animal sales, so specialist sites are the usual route.
How much does it cost to advertise puppies?
From free on general classifieds to £15 to £40 per litter on Companimal, £20 per registered litter on Royal Kennel Club Find a Puppy, and package pricing at checkout on Pets4Homes.
